For my Digital Culture Audio Project, I researched influencer culture and its positive and negative effects on society. I also researched the intentions behind influencers and the brands that they collaborate with. I defined influencer culture as, a trend where individuals gain fame and influence online. Influencers who have a social media following use their platform to connect with people, attempt to influence their followers on certain products, topics, etc. and they use it to make their profit. I spoke about brands and their intentions. For example, many brands are seeking to find new ways to get their products out to the public and are also seeking ways to relate with the public. I then spoke about when influencers do not care about what they are promoting and if that is considered unethical. I then spoke about the good aspects of influencer culture and the influence on trends and norms. I finally gave an example of a certain influencer that ran into this issue.